Union Square, San Francisco, CA (February 14th, 2023):

The popular 5th annual Goat My Valentine (G.M.V.), a community event and happy hour comes to Union Square for a GOAT Fashion Show this Valentine’s Day 2023 from 4-6pm in the heart of San Francisco. The GOATS (Greatest of All Time) of San Francisco cultural scene will be on display with the goats who manicure the city.

See Senator Scott Wiener, Last Black Man of San Francisco actor Jimmie Fails, Food Network’s House of Fang’s Chefs Kathy and Peter Fang, Rapper Big Rich and Project Level, Artist Jeremy Fish, Activist/Philanthropist Kat Taylor, many and more surprise GOAT guests like the San Francisco Fire Department walk the runway with goats! Hosted by ABC 7’s Dan Ashley with special guests. Union Square is back!

Created by Value Culture, a non profit organization recently developed by San Francisco native and event entrepreneur Adam Swig, this event partners with and supports City Grazing, a San Francisco-based goat landscaping nonprofit organization, and is co-hosted with the Union Square Alliance. The goat fashions for the show are designed and created by Britex Fabrics. Special thanks to the San Francisco Recreation and Parks Department.

There will also be activations from SnapFiesta photo booth and more.

RSVP and learn more at www.valueculture.org/goat. Free and All Ages.

Official After Party (21+) immediately after the fashion show at Hawthorn SF (46 Geary St.)

Hawthorn is also providing a "beer garden" at Union Square for those 21+ to enjoy.

Want to be a GOAT & walk a goat on the runway? A silent auction is live now with all proceeds supporting Value Culture and City Grazing putting this event on. Your winning bid is a tax deductible donation too! https://app.galabid.com/goat

Please RSVP to the event.

Value Culture was founded in 2019 by producer Adam Swig to make a larger positive community impact after years of community service. It’s received national recognition. The mission of Value Culture is to produce and support artistic, educational, charitable, and spiritual events to inspire the next generation to give back to their communities. Value Culture removes barriers to arts, culture, and philanthropy.

City Grazing is dedicated to sustainable land management and fire risk reduction through outreach, education, and implementation of environmentally beneficial goat grazing. The goats live happily on pasture in San Francisco’s Bayview district between the SF Bay Railroad and Bay Natives Nursery.

The Union Square Alliance serves its members and creates a high-quality, complete neighborhood experience by managing and activating public spaces; supporting existing businesses and attracting new investments. and convening, partnering, and advocating for the District’s future success.

Britex Fabrics offers a legendary array of fine fabrics and embellishments, paired with knowledgeable and friendly service. Located in Union Square since 1952, the unique shop features quality wools, couture silks and laces, imported cottons, luscious linens, and distinctive furnishing fabrics along with ribbons, sparkles, notions, a full bridal department, and over 100,000 buttons.

San Francisco Recreation and Parks administers more than 220 parks, playgrounds, and open spaces, including two outside the city limits-- Camp Mather in Yosemite Valley and Sharp Park in Pacifica, Calif. Our park system includes 25 recreation centers, nine swimming pools, five golf courses and numerous tennis courts, ball diamonds, soccer fields and other sports venues. Included in the department’s responsibilities are the Marina Yacht Harbor, the San Francisco Zoo, and Lake Merced. Our staff members are diverse, committed and talented recreation and park professionals, from gardeners, foresters, and recreation leaders to park patrol officers, custodians, electricians, painters, and more.

“Goat My Valentine is about celebrating San Francisco. Come down to the heart of San Francisco, Union Square on Valentines Day 2023 and be with all the GOATS that we love.” says Goat My Valentine creator and Executive Director of Value Culture Adam Swig , “Everyone needs to see how safe and fun Union Square is again, what the Union Square Alliance has done, and what a great place it is to visit. With the help of Britex, one of the ‘GOAT’ small businesses of EssEff, we're creating some must-see fashion magic with the goats of City Grazing and some of the Greatest of All Time San Franciscans who represent our culture. Truly though, SF is full of GOATs; the community organizers, muni drivers and everyone doing their part to make our city the greatest of all time everyday. Thank You.”

"We at City Grazing are beyond thrilled to partner with Value Culture, the Union Square Alliance, and all of these incredible VIPs in order to show love for the heart of San Francisco and its unmatched cultural icons.” City Grazing founder Genevieve Church says, “And of course we are also delighted to showcase and champion the hard work done by our beloved goats to make our city more sustainable and fire resistant! As the last herd residing and grazing in San Francisco, we know a thing or two about being the best at what we do, too!"